Jon Niermann, the CEO of FarWest Entertainment which founded the British pop phenomenon Spice Girls, hopes that the Asian Spice Girls will serve as a bridge between the East and West. At a press conference held Wednesday afternoon at Seoul's Grand Intercontinental Hotel, Niermann said, "The band is being designed for the world stage and what we hope is that it will be a very good bridge for Asian talents for the rest of the world", referring to Project Lotus which is set on discovering the Asian version of the Spice Girls.

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