People will do almost anything for a new iPhone 6, including waiting in insanely long lines. One department store in Jinhua, China decided to capitalize on the new iPhone hysteria by holding a massive kissing contest on the street. 

The contest featured more than 40 diverse couples kissing and showing off their love until a winner was determined. The event was held in the evening with crowds watching from behind a warded-off rope. Seeing these photos of happy couples kissing would make mostly anyone smile, but there were a few netizens upset with the contest. 

Some commented as follows: 

"This is considered challenging???"

"Young people doing even this kind of thing simply for a mobile phone?"

See Joo Won and Shim Eun Kyung make beautiful music together in Tomorrow’s Cantabile