Guess which industry is suffering because of people's addiction to Descendants of the Sun
Online shopping is down when DOTS is on. The stunning trend has been noticed by the credit card industry. According to a South Korean credit card industry report, female shoppers typically do their online shopping at night, presumably after their busy day and dinner.
That was, until Descendants of the Sun came along!
Since DOTS attracts mostly female viewers, many of these viewers, especially those in the 20 to 30-something age group, are so addicted to the drama that they are skipping online shopping just so that they can watch DOTS on time and not miss anything in the story.
How drastic is the trend when changes in individual shopping habits are aggregated?
The study says online shopping is down a whopping 9% on Wednesday and Thursday nights from 10 pm to 11 pm when DOTS is on as compared to a year ago.
That's a huge impact!
Korean online retailers will probably sigh with great relief when DOTS is over, and hurry to stock up on products showcased in the popular drama.
On the other hand, DOTS is expected to buoy the Korean economy overall by drawing more international interest in Korean products and travel. According to another estimate, the mega-hit drama could generate more than 3 trillion won (or US$2.6 billion) worth of positive economic effects for the South Korean economy.
How about you? Have you given up anything in order to watch Descendants of the Sun?
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