An exhibition of South and North Korean propaganda pamphlets from the 1980s and 90s shows that both sides used celebrities to appeal to people across the border. Among the North Korean pamphlets displayed in the DMZ Museum in Goseong, Gangwon Province, one features the Korean Wave star Bae Yong-joon, who is known as "Yonsama" in Japan. It often shocks the actor's adoring Japanese fans who visit the museum. In the pamphlet, Bae, holding a child in his arms and wearing his trademark 1,000-watt smile, says, "I want to live in the loving arms of gracious General Kim Jong-il". In another pamphlet, actress Lee Seung-yeon has her thumbs up with a message that reads, "Long live General Kim Jong-il, pride of the people".

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