A fashionista in Japan is proving that sometimes the best bling is candy. Harutamu, who is known for creating the odd but interesting Hair Smile trend in Japan, has been promoting the incredibly popular game Candy Crush using her fingernails. The unconventional marketing move does seem a bit strange, but it's definitely eye catching.

According to the official press release, the promotional move is being called a "nail advertisement," and features several candy pieces on Harutamu's fingernails which often look like a weird dessert weapon. Check out the pictures of the new street marketing idea.




The downside is that she might run into the possibility of confusing her nails for candy, especially on lonely nights. However, putting different pieces of candy from the popular game on someone's fingers is undoubtedly a great way to get people's attention.