Korea's beloved actors and actresses tidy their clothes for the shoot. The staff checks their equipment before the director gives the cue to start. It's a typical behind-the-scene image but a camera is nowhere to be seen. Instead, an iPhone 4, Apple's latest handset, is set up on a tripod. Well known film director Chin Won-suk and producer Cho Hyun-gil collaborated to create something no other Korean professional has done before.
[Interview : Chin Won-suk, Director ] "It started with a singer, Yang Jin-suk, who is also a good friend of mine. We weren't trying to do anything original. We just thought, 'Here's a device that's available to us, and what if we shoot a music video with this and see what comes out of it'. So, that's how it came about".