If you don't know about General Idea yet, quick, get hip to this ever-evolving brand.  Bumsuk Choi, the name behind the menswear label, launched his debut collection in the Spring of 2004 at just twenty-six years old, thus making him the youngest designer to join the Seoul Collection in the Republic of Korea.  Eight years later, and still at it, the designer has bagged collaborations with Heineken, Absolut Vodka, and even created a limited edition General Idea/Puma "Black Station Line" exclusive in Asia.  The runway show, held during New York Fashion Week, had a number of celebrities on hand, and can now be seen in full:
Designer Bumsuk Choi steps out after presenting his collection at New York Fashion Week.
[caption id="attachment_138605" align="alignnone" width="390"] Famed "Twilight" actor Chaske Spencer stops by General Idea's S/S13 runway show at New York Fashion Week.[/caption] [caption id="attachment_138606" align="alignnone" width="391"] One of MTV's 5 Breakout Stars of 2012, Eric West, stops by General Idea's S/S13 runway show at New York Fashion Week.[/caption]