Hello Kitty has started 2015 off by appearing as a tiny magnet on Japanese coins. Did Hello Kitty collaborate with actual currency?

Last year was Hello Kitty's 40th birthday, celebrated with parties and exhibitions around the world. This year, she's already hard at work, appearing as a tiny magnet on 5, 10, 50, 100 and 500 yen Japanese coins. What's the deal with this? How does one collaborate with currency? Is that even possible?

Apparently, these Hello Kitty coins were produced by Asunarosha, a company that specializes in making character goods with a lot of Hello Kitty experience. So these coins are not actual money after all; they're magnets with different styles of Kitty on each coin. I guess it makes sense that these magnets aren't meant for real coins. Who'd part with a coin with Hello Kitty clinging to it? With these magnets, you can use them on your fridge, desk, or anywhere around your apartment, a must for any loyal Hello Kitty fan.

10 yen magnet (Japanese dime)

See how three women from the Joseon Era navigate life, love, and social status in the historical drama Maids:

50 yen (little more than 40 cents)

100 yen (around 80 cents)

500 yen coin magnet (little over 4 dollars)


Other Asunarosha Kitty magnets

Kitty coins on the fridge