It's a pretty fair thing to say that when you think of a disaster, the first thing you think of is not Hello Kitty. But some cool new innovative Hello Kitty survival gear might make you think twice about that.

The products are available through the Kousaka Disaster Prevention Company and are sold in Joetsu in the Niigata Prefecture in Japan. The fire extinguishers last for around five years, come in three different colors including black, red and white, and have several distinct and unique designs. The company also offers large, non-perishable canned goods that weigh around 100 grams and can last for almost three years. The fire extinguishers cost around 8500 yen (roughly $83.93) and the canned goods cost around 400 yen (roughly $3.95). Who knew survival kits could be this fun?


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