IKEA replaces all of a movie theater's seats with comfortable beds
It's probably good that every movie theater doesn't have comfortable IKEA beds because if they did, I'd never want to leave. But one theater in Khimki, Russia recently surprised audience members with IKEA beds, and it looked as incredible as it sounds.
The beds are part of IKEA Russia's "Wake Up Love" campaign that is running until December 14. The beds look incredibly comfortable, and the video below shows audience members' reactions to the comfy furniture.
It's great to see how happy people are when they discover the beds, and one woman gets so excited, she starts jumping up and down on a mattress. Come on, rest of the world, it's time to try this campaign out!
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