Sanrio has spawned all sorts of classic and cute characters based off of adorable animals, like Hello Kitty, Keroppi, Badtz-Maru, etc. Recently, they took a different turn and introduced a new character.

Say hello to Gudetama! This little adorable character is a lazy talking egg yolk. Whether it is made into an omelette, rolled up in sushi, or put on rice, it is still the unmotivated lump of cuteness we will come to love. Sanrio developed a series of animated shorts to introduce everyone to Gudetama.

Watch a 400-year old alien hunk fall in love with a beautiful actress in My Love from Another Star.

And who needs outfits when Gudetama can actually be cooked into so many other things? Genius!