The production companies for the new romantic comedy drama series It's Okay, That's Love have jointly issued an official apology admitting plagiarism in a previously released teaser video. The plagiarism was caught by sharp-eyed netizens who noticed similarities with the work of New York based director-choreographer Celia Rowlson-Hall.

On June 26, representatives of the drama's production companies GT Entertainment and CJ E&M issued an official statement of apology, saying, “We are truly sorry for disappointing viewers who loved our drama and had great expectations for it.” They explained how it happened, saying, "To express the 'love' concept for the drama's teaser video, the production company researched many images and videos and while coming up with a suitable idea, we found a video that suits this drama's tone and message the best."

The statement contained this powerful admission of wrongdoing: "Due to our excessive greed of wanting to fully express the messages and themes of the drama, we made the wrong decision to borrow the message and image of the original video which has the same theme."

The official statement also promised that "We will delete all of the teaser videos which were officially release on our homepage and more, and will make sure that even the media will not use it in the future."

Here is the short film made by Celia Rowlson-Hall that was plagiarized:

Starring favorite leading stars Jo In Sung and Gong Hyo Jin, the new offbeat romantic comedy It's Okay, That's Love is slated to broadcast on July 23.