Friends help each other land endorsement deals. Fresh-faced stars IU and Lee Hyun Woo highly recommended one another to be the new models for Unionbay, according to the brand's spokesman. The leading casual fashion brand plans to upgrade its designs and marketing this year, and Unionbay decided to hire both stars based on their personal recommendations, their similarity in age, and the fact that they modeled for Unionbay in the past. 

The You're The Best, Lee Soon Shin actress and the To The Beautiful You actor once shared the SBS Inkigayo stage as hosts. Lee even starred in IU's music video "You and I" in 2011. The best friends forever were even caught up in dating rumors when the paparazzi took photos of the pair going to the movies in 2013. 

When a prosecutor discovers he has months to live, can he turn his life around and tear down corruption? Find out in the gripping melodrama Punch:

Nothing materialized from the false rumors. 

Are you looking forward to seeing these friendly stars couple up for Unionbay? 

Shelly M is an author and blogger. Follow her personal blog at