Jii is a Japanese USB-powered lighter that has a super long music video style commercial that will have you singing “A,B,C,D,E,F,JII!!” The commercial is like a ridiculous animated musical, it's over two minutes long and it's the BEST waste of time ever!

Starting off with Jii being born in a lab, he sings and dances his way through various situations including waking up next to a foxy lady and smoking a post-coital cigarette, of course. To be honest, when I first saw the commercial I thought “oh cool, a lighter and you can save your files on it.” In my mind that made total sense because I was thinking lots of people smoke because of stress at work or school, so having a lighter/usb combo would be great for them. But then I found out that it’s just a rechargeable lighter. That’s all it is. #TheoryDestroyed

This commercial is just totally crazy and guess what?! It’s had over a million YouTube views so check it out below and you too will be singing the Jii lighter jingle! I refuse to be the only one with this song stuck in my head!

KrisE! @K_Kisses_KrisE