"JYJ Law" passes to address celebrity blacklisting in Korea
JYJ fans rejoice! South Korea's National Assembly passed a new amendment (informally called the "JYJ Law"), which officially prohibits broadcasting companies from blocking specific celebrities' television appearances without clear, justifiable reasons.
According to the new law, broadcasting companies are not allowed to heed third-party requests to blacklist celebrity appearances on television. Once an individual or group is legally cleared to appear, the broadcaster cannot prevent the performance without justifiable reasons directly related to the broadcast. If a company violates the law, the Korea Communication and Standards Commission (KCSC) can fine them up to 2% of their sales.
It's no wonder that the law has the nickname of "JYJ Law," as the boy group is the most obvious example that benefits from the change. Ever since the three former TVXQ members sued to leave SM Entertainment in 2009 (in a legal fiasco that wasn't resolved until 2012), Junsu, Jaejoong, and Yoochun haven't promoted their music with broadcast performances or variety shows. Members of the entertainment community have openly stated that SM Entertainment pressured broadcasters into blacklisting the trio by threatening to withhold performances from their own popular groups.
Assemblywoman Choi Min Hee, who spearheaded the proposal, said the following about the law: “With this law, the rights of artists like JYJ whose television appearances have been interfered with as well as the rights of the fans who want to see these artists on television are guaranteed.”
While the legal change takes an official stance against celebrity blacklisting, it remains to be seen whether there will be an immediate change in practice. Both SM Entertainment and broadcasters denied allegations of third-party interference in the past, and broadcasters still have control over who they select to appear on shows in the first place.
What do you think of the "JYJ Law"? Do you think it's a move in the right direction? Share your thoughts in the comments!
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