Paimai, the massive auction website run by e-shopping giant Alibaba's Taobao Marketplace, held a special online Korean charity auction for its Chinese consumers this week. Actor/singer Rain, actor Choi Jin Hyuk, actress Kim Yoo Jung, and idol girl group AOA donated unique items that they've used on the job for the event.

I like to think of this as, "Hallyu Wave Meets The Highest Bidder."

Fifteen-year-old Kim Yoo Jung, one of the best known child actresses in South Korea, autographed and donated several filtered mineral water bottles that may be from backstage at her current historical drama Secret Door. The winning bid was $114.00 USD.

Rain autographed and donated the white canvas Victoria Plimsolls worn by his My Lovable Girl character Lee Hyun Wook in early episodes of the SBS melodrama. The winning bid was $684.00 USD.


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Choi Jin Hyuk donated one of the Italian L'UOMO suits specially made for his character Daniel Pitt on the MBC romantic comedy Fated To Love You. His autograph is inside the blazer on its lining. The winning bid was $1,172.00 USD.

South Korean girl group AOA (Ace of Angels) donated stage costumes worn in 2013 to perform their song “Confused” (흔들려 / "Shaking") live on Inkigayo and for Army troops at a Consolatory Train show. The winning bid was $196.00 USD. I'm not sure how many costumes, but at this price, one or perhaps two.

The auction ended on October 29 (China Standard Time) and raised $2,166.00 USD for charity. Not bad for four donations!

Paimai Taobao continues to grow by leaps and bounds. It is used by businesses large and small and even courts of law to auction off everything from used bicycles to new electronics, to vacation packages and fine art, to repossessions, buildings and properties into the millions of dollars. Chinese consumers can bid on and purchase just about anything you can think of there from their smart phones. Show me some shopping that's fast, secure, and convenient, and I'll show you shoppers who keep coming back for more.

Just a reminder: Don't forget to watch Rain in My Lovable Girl and Kim Yoo Jung in Secret Door every week, English-subtitled and crystal clear, right here on DramaFever. All 20 episodes of Fated To Love You with Choi Jin Hyuk are also available for your K-drama pleasure!


Stephe is a fantasy and paranormal writer who lives for Anime, Doctor Who, telenovelas, and Korean dramas. She co-founded Cloud USA, a 비/Rain fan site for English speakers, with her best friend Terri and enjoys sharing interesting tidbits on DramaFever in her spare time.

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