Jeju Air announced on March 16 that Kim Soo Hyun is their new model. Their previous model was Lee Min Ho.  So how did Jeju Air decide to make such a big change?

Here's what a representative of Jeju Air said:

 “Following our Hallyu star marketing with Big Bang and Lee Min Ho, we’ve selected Kim Soo Hyun, who is one of the most popular stars across Asia, as the model in order to strengthen our expansion strategy in the Asian market.”

What will Kim Soo Hyun do as the new model?  

According to Jeju Air, "Kim Soo Hyun will be promoting as the face of Jeju Air for one year, through printed advertisements, online and offline video promotions, as well as the advertisements displayed in and out of the planes.”

This is certainly good news for Kim Soo Hyun, coming right after he was selected the "Most Liked Celebrity in Korea," according to a recent survey of 1,700 Korean men and women over the age of 13. 

You know what this news also means? As the new contract with Jeju Air is for a year, it seems doubtful Kim Soo Hyun will be going to his military service anytime soon.

Fans will next see Kim Soo Hyun in a new drama series, Producers, with Gong Hyo Jin, IU, and Cha Tae Hyun.

You can enjoy his early work with Producers costar IU in Dream High:

~ NancyZdramaland

Via: 123