Look for Lee Jong Suk in the next Lock & Lock commercial! The Pinocchio actor will be representing the global bottle and container company well as their next promotional model. Chinese-based Lock & Lock considered his public image and popularity in China and Korea before making their decision.

“We decided that the charming personality of Hallyu star Lee Jong Suk is suitable to add a bright and young image to Lock & Lock. At the same time, he secures consumers' trust. He received love from Korea and China because of his warm and lively image," the vice president of their business sector in China stated to the press today. “As we release new products to target the young generation in the Chinese market next year, which will include airtight containers, tumbler and character products, we are anticipating the Lee Jong Suk effect.”

Lock & Lock was number one for three years in a row in the airtight container category for C-BPI (China Brand Power Index). It ranked number one in the thermos bottle category for three years straight.

See Lee Jong Suk in Pinocchio:

Congratulations to Lee Jong Suk!

Are you looking forward to seeing his new commercials this month?

Shelly M is an author and blogger. Follow her personal blog at BTSCelebs.com