Lee Min Ho exudes Italian flair in 1-minute-long Ferrero Rocher chocolate commercial
If you thought Italian chocolatier Ferrero Rocher's 15-second teaser starring Lee Min Ho was too short, you can now see the popular Hallyu superstar from Boys Over Flowers in a new one-minute-long commercial, and he even speaks Italian.
Ferrero Rocher's first teaser, a 15-second video, has already racked up more than 1 million views within a few days after it was posted online. It's apparent that the famous chocolatier has made the right decision in choosing Lee Min Ho to represent the brand and engage with a new generation of international customers.
Many fans loved the teaser but also wished it were longer. Now Ferrero Rocher has answered the fans with a one-minute-long commercial.
Here it is:
There are no official subtitles on the video, but thanks to zinnia, a super Lee Min Ho fan on Soompi, we have her translations as follows:
There are times that we're late for a get-together.
In that case I have my own trick.
To prepare something really special
Express yourself just as Italian Flair.
(In case you didn't know, Buona sera is Italian for "Good evening.")
As you saw in the commercial, Lee Min Ho bought a box of Ferrero Rocher chocolates, rode on his scooter through the streets of Rome, passing famous sights such as the fountain Fontana dell'Acqua Paola, and reached his friend's villa, where he joined a festive group for a pleasant evening. (But who's that girl looking at him so admiringly?)
I have a feeling that the charming Lee Min Ho isn't just boosting Ferrero Rocher's premium image with his unique Italian flair; he may even help Rome's tourism. His recent tourism ad for Korea was so popular that it exceeded 22 million views in 2 months. His popularity well extends to countries beyond Asia, and his romance drama Heirs just celebrated its 2-year anniversary as the most popular drama series on DramaFever.
Do you like the new commercial? Will you be buying Ferrero Rocher's famous chocolate with a hazel nut inside because of Lee Min Ho?
Watch Apink’s Eunji as the spirited leader of a high school dance team who faces off against her school’s academic elite in Cheer Up!
(CF translation via 1)