Soon you can expect to see Lee Min Ho’s dazzling smile in airports, train stations, and tourist centers. Hallyu star Lee Min Ho has become the new face of Korea’s state-run Seven Luck Casino with the signing of a one-year contract. The foreigner only casino, controlled by Grand Korea Leisure, will be launching its 2016 domestic and international advertisement campaign featuring Lee Min Ho!

Oddly enough, while Lee Min Ho is to represent the casino, with its flagship location in the heart of Gangnam, it is actually illegal for Koreans to gamble in Korea. For the purpose of tourism, however, the Korean government has established special dispensations allowing foreign visitors to try their luck.

It is no wonder that the casino has turned to Lee Min Ho’s Hallyu fame in an attempt to present a dynamic brand image with reach into foreign markets.

Currently the casino has three locations in Korea and six international branches in Japan. If you are planning to visit Seven Luck Casino, make sure to have your passport ready. You will need it to enter!  


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