Man sells bottled fresh air from English countryside to Chinese elite
A young entrepreneur has come up with an ingenious idea to bottle the "clean and pure" air from the English countryside for residents in smog-filled Chinese cities. Here's why his bottled air is special.
According to Aethaer, the company started by 27-year-old Leo De Watts, a team of "Air Farmers" collects fresh air from the countrysides of Dorset, Somerset, Wales, Wiltshire, and Yorkshire, in southwest England.
Furthermore, these Air Farmers dedicate themselves to collect the highest quality of pure and clean countryside air by considering local weather patterns, and they would often take a rigorous hike to reach the most remote locations. They use a specially adapted net to capture the fresh air and seal in air-tight jars to preserve the unique local aroma.
If it sounds too incredible to believe, here is a video where you can journey with Leo and his Air Farmers to visit the English countryside to harvest authentic fresh air:
To contrast his air from other bottled air being sold to China, Leo De Watts describes his air from English countryside as the Gucci or Luis Vuitton of fresh air, containing unique scents and qualities.
A Chinese New Year special recently advertised a basket of 15 jars, with specifically identified origin, at only 888 pounds (or 1288 USD). It is considered a great bargain as each 580-ml jar normally sells at 80 pounds (or 116 USD) to elite urbanites in Beijing and Shanghai, where the blue sky is a rare sight.
Of course you don't have to be living in China to buy the product. If you want a breath of fresh air, Leo would be happy to sell you his pure English countryside air and ship it by air.
(Photo credit as referenced or tagged)