Answer Me 1988’s Park Bo Gum is the new face of Korean jewelry brand J.Estina! He's looking adorable as ever in the latest advertisements for the company where his boyish image and alluring charm make him a perfect fit to model for J.Estina. It's hard not to want to buy the necklace and rings that he is wearing for the photo shoot! In particular, the necklace in the ads has been receiving a lot attention even though it hasn't been released yet. 

Check out his charming photos below!

Figure skater Kim Yuna is a perfect match for Park Bo Gum in the ads!

Be sure to check out this adorable clip from the photo shoot as well!

What do you think of Park Bo Gum as a jewelry model? Share your thoughts below!

Be sure to check out Rara's blog MY RARA POP and Facebook page for all things related to Korean Entertainment! She also loves posting on Twitter and Instagram.


Answer Me 1988

Starring Lee Hye Ri (Hyeri) and Go Kyung Pyo

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