Park Shin Hye introduces us to Korea’s hidden charms in new Visa campaign
Park Shin Hye is not a typical tourist in her new Visa campaign. She gives us tips on ways to experience Korea like the Koreans do. On December 15, 2015, Visa Korea released photos from its Not A Tourist campaign. In the photos, actress Park Shin Hye explores the hidden charms of Korea.
Park Shin Hye visits Bukchon Hanok Village, a rustic, quaint neighborhood in Seoul. Park Shin Hye also explores the little cafes by Han River Park and shares Korean food with friends at a street market.
The places Park Shin Hye visits are not the well known, typical tourist destinations. Instead, Park Shin Hye visits places that the locals frequent and show Koreans' everyday lives at their best.
Visa’s Not A Tourist campaign makes us think outside the box. "Why would you want to see the Seoul Tower? Wouldn't you want to experience what the locals do instead?" Park Shin Hye’s photos seem to ask.
Visa Korea president Iain Jamieson commented on the campaign, “I am pleased to promote Korea’s tourist destinations to travelers all around the world through this campaign.” This is Visa’s first Not A Tourist campaign in Korea. Visa has led the Not A Tourist campaigns in London, Tokyo, Hawaii and Bangkok.
Park Shin Hye was appointed as a Visa model for Asia in November 2014. She was the first Korean star to be appointed for the role.
The Visa commercial starring Park Shin Hye will air in Asian countries including Hong Kong, China, Thailand, Taiwan, Japan and Indonesia.
What has Park Shin Hye been up to? She finished filming the movie Hyung with actor Jo Jung Suk and EXO’s D.O. last week. Also last week, Park Shin Hye became the first Korean actress to accumulate over 10 million followers on the Chinese social platform Weibo.
Watch her last drama Pinocchio here on DramaFever:
What are your thoughts on Park Shin Hye's new Visa commercials? Do they make you want to visit Korea? Tell us your thoughts below!