Mr. Baek has some stiff competition! The story line of Pinocchio is heating up, and the ratings are showing it.

Lee Jong Suk and Park Shin Hye's love story is just beginning, and 10.4% of the viewing audience tuned in to episode 4 on Thursday, according to AGB Nielsen Ratings. The SBS series is gaining on MBC's Mr. Baek, which reportedly had 11.1% at first place. Third place went to KBS's The King's Face with 6.1%.

Last week, viewers were optimistic that Pinocchio was a hit in the making. The series shares the same writer, director, and leading actor (Lee Jong Suk) as I Hear Your Voice

Episode 4 was about the two main characters, In Na and Dal Po, deciding to embark on careers in the news reporting field. They come up against tough competition to make the cut.

Watch every episode of the new popular series, right here on DramaFever.

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