According to a study by The Korea Health Industry Development Institute, Korean men in their 30’s and 40’s primarily live on Soju , bacon, and rice.

Dr. Jang Young-ae of the Korea Health Industry Development Institute said, "Soju is the second or third largest energy supplier for men over 30." Korean women live on mostly coffee, ramen, and rice. No wonder we see so much soju and so many cafes in Kdramas!

What would be the American equivalent? Red Bull and Beer?