Psy in NJ Shoppers at the New Jersey H-Mart (a Korean grocery chain) were greeted by a special guest in the ramen aisle: Psy! This life-sized cutout of South Korea's biggest crossover star is promoting Shin Ramyun Black, a premium version of the instant noodle released for the company's 25th anniversary, featuring bone marrow extract, chewier noodles, and freeze-dried beef. Would a life-size Psy in your grocery store make you stock up?