As the Hallyu wave continues to roll over the world, the spread of South Korean media has increasingly come to the attention of major media outlets. Recently, CNN visited the set of Rain's new drama My Lovable Girl to ask him why international fans are falling in love with Korean dramas. Watch what he had to say!

I think Rain is totally on point! Viewers are attracted to the kindness, loveliness, and (how cute was he when he explained it?) the sexiness of the male leads. 

Watch Rain prove his own point in the latest episode of My Lovable Girl:

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What do you think? What is the appeal of Korean culture worldwide? Comment below!