Hot on the heels of Lotte Duty Free's 2015 model line-up being revealed, another business unit of the Lotte Group conglomerate has announced their face for the year. South Korean entertainer and mega-star Rain (a.k.a. Jung Ji Hoon) has been named brand ambassador for Lotte Hotels & Resorts until January 2016.

The new images finally released in the Lotte Hotel Global Gallery are handsome indeed.

This is the continuation of a successful relationship. Rain has been linked with Lotte subsidiaries in the past — shopping brand Lotte Duty Free in Korea and Japan, in particular. As a singer, he participated in Lotte Family Concerts from 2007 through 2010. He is also one of the elite group of Hallyu Wave entertainers who have been showcased in the interactive halls of Lotte Star Avenue.

Lotte Hotels posted behind-the-scenes images of Rain's photo shoots on their Weibo account a few weeks ago. I'm thinking a CF or two might be coming down the pike as well.

Rain joins an already impressive list of Lotte Hotels ambassadors past — Lee Joon Ki, Big Bang, Kim Jeong Hoon, Lee Min Ho — and present, four professional baseball players with the Lotte Giants in Busan.

With all of the model and spokesperson star power (and eye candy galore, for everyone!) that they've amassed for 2015, it looks like yet another good year for the Lotte Group. 


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(Images: credited as tagged)


Stephe is a fantasy and paranormal writer who lives for Anime, Doctor Who, telenovelas, and Asian dramas. She co-founded Cloud USA, a Rain (비) fan site for English speakers, with her best friend Terri and enjoys sharing interesting tidbits on DramaFever in her spare time.

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