After a September filled with questions concerning entertainer Rain's decision to leave Cube Entertainment and whether or not another agency was in his future, October has yielded an answer. In a statement released on Rain's official website this past weekend, his newly launched management agency R.A.I.N. Company announced that the mega-star (a.k.a. Jung Ji Hoon) has signed an exclusive contract with them effective October 1.

R.A.I.N. Company also revealed that it would be acting as a one-man agency focusing completely on Rain for now, but not forever.

(Rain on the Diamond Lover set. Image credit: DMG Entertainment)

What that means is this: The South Korean firm has also built a multi-entertainment dream team that will, in the future, focus on nurturing rookie talent and scouting established stars. Unlike entertainment agencies in Korea where a single agency handles all business at home and abroad for albums, TV series, movies, and business brands, it will introduce an American-style agent system where actors and singers will be managed by an experienced executive in that specialty and location.

V.P. Kim Yong Bae, who has been with Rain since his 2002 debut as a solo singer, will head up the music team, while Rep. Park Jong Sun runs the actor team. WME (Rain's U.S. film rep William Morris Endeavor), a powerhouse American talent agency with offices in Beverly Hills, Nashville, Miami, New York, and London, will be in charge of operations in the States.

CEO Jason Jang of HS E&C, based out of Shanghai, will manage Hallyu stars. Mr. Jang has been successful in this field for many years and already represents Rain, Jang Geun Suk, Jeon Ji Hyun, So Ji Sub, Park Shin Hye, Lee Da Hae, Han Chae Young, and other South Korean artists in Greater China, so this can only spell a win-win, I reckon!

(Rain and Jang, the night of last month's Bazaar Stars Charity Night 2015. Image credit: Jason Jang)

R.A.I.N. Company's announcement ended with, "We will stay humble and do our best to become a multi-entertainment company for top artists. Thank you."

The more I hear about this plan, the more I like it. Singing career, check. Acting career, check. Modeling assignments, check! He's all set. What do you think of Rain's fresh vision for the future? We want to know, so tell us below.

Hearty congrats to Rain on this exciting endeavor. We wish him all the best!

Cover image: Cube Entertainment


You can see Rain this weekend when his movie R2B: Return to Base premieres on DramaFever! Sign up for a movie alert HERE.


Stephe is a fantasy and paranormal writer who lives for anime, Doctor Who, telenovelas, and Asian dramas. She co-founded Cloud USA, a Rain (비) fan site for English speakers, with her best friend Terri and enjoys sharing interesting tidbits on DramaFever in her spare time.

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(Sources: 1 / 2)