A few months ago, I wrote about some face masks designed by famous Japanese fashion designer Yohji Yamamoto, created to give you a kabuki look while pampering your skin. This time, a Japanese cosmetics company went for more cuteness by releasing a Hello Kitty mask for those who prefer to look a little cuter than a kabuki character.

The Yohji Yamamoto face masks were definitely cool, but cute definitely would not be the word to describe them. And since most Japanese girls love all things kawaii, or cute, the kabuki masks generally only appealed to a certain type: a more stylish, cool kind of crowd. These Hello Kitty masks, however, definitely have more of a mass appeal. Coming in the three types of rose, cherry, and lavender, the face masks allow young women to temporarily turn into Hello Kitty (kind of) while giving themselves some rejuvenating skincare treatment. Not only cute, the masks do wonders for your skin, infused with hyaluronic acid, collagen, and fermented soybean extract. They are priced at 846 yen, or about seven dollars, for a pack of two.

Having recently turned 40, Hello Kitty has been all over the place, both physically and image-wise, appearing in exhibitions, parades, and products of all sorts all around the world. It's no surprise that she's worth a whopping 7 billion dollars.


Watch Seo In Guk and Shin Sung Rok use face reading to place a rightful king on the throne in The King’s Face:


It looks like she's going to have another big year. 

Left to right: lavender, cherry, and rose

2 face masks per pack