It's hard to tell whether She Ping, a 34-year-old beekeeper and honey merchant from Chongqing in China, is extremely brave or a little crazy. Either way, it's safe to say that there are very few people who would wear 460,000 bees for their product. As a way to bring more attention to his honey, the beekeeper covered himself in 45 kilograms (100 pounds) of bees.

She Ping was barely clothed as he used natural odors in a process called "bee bearding" to attract the massive amounts of bees. In the photos, he looks like a horror movie villain who is ready to rise up to fight. But we also have to admit that the beekeeper looks really relaxed for the fact that he's covered in bees.

She Ping insisted that he wasn't that calm, "To be honest, I felt very nervous, but I do it to promote my honey," he said. "I'm used to dealing with bees... and started these activities when I was about 22."


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