Girls' Generation Express is a pop-up cafe themed around SNSD that will open around Valentine’s Day. The cafe will stay open for eleven days. Girls' Generation’s agency said that those who show their SM Town passport at the cafe will receive special gifts. The cafe will be in the Rabbit in the Moon cafe on Seoul's Garosugil in Sinda Dong from February 7th till the 17th. Items inspired by the girls will be on sale at the cafe as well as macaroons, chocolates and cakes for Valentine's Day. There will also be kitchenware, mugs, and customized furniture and clothes on sale.