The fresh-faced Song Joong Ki will be the main model for Sprite for the second year in a row. Coca Cola staff commented on why they chose Song Joong Ki again, saying "Song represents young trendsetters and his clean and dynamic image goes very well with Sprite’s concept. It will deliver Sprite’s only freshness to young trendy people who seek new things." Song Joong Ki's success in last year's Sprite campaign rode on many factors, including his soaring popularity with hits like Nice Guy and Werewolf Boy. Check out the CF from last year if you haven't already:
Suddenly I feel parched!