On April 1st, South Korea's Ministry of Culture, Sports and Tourism announced that they had appointed superstar Song Joong Ki to become the honorary ambassador and promotional model to get travelers from around the world to visit the country, and to the delight of his fans, they will be using locations from Descendants of the Sun for the worldwide advertisements.

Starting in July, Song Joong Ki's face will be all over the world in print and television ads promoting Korean tourism. Using locations from popular scenes from the hit series Descendants of the Sun, such as Taebaek and Jeongseon, the government hopes people from other countries will want to "experience Korean stories for themselves." The ads will focus mostly on Japan and Southeast Asia, where Song Joong Ki is most popular, but will air in other regions as well. In China, there have been a reported 1.2 billion viewers who streamed the show online, which was a joint production between Chinese and Korean companies. So even reaching a tiny fraction of that audience will guarantee some long lines at customs and immigration at Incheon International Airport come July.

And if watching the new ads entices you to book your long-awaited flight to Korea . . . bon voyage!


Descendants of the Sun

Starring Song Joong Ki and Song Hye Gyo

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