In an interview following the last episode of When a Man Loves, Song Seung Hun, as one of the prime Hallyu (Korean Wave) stars, talked about his opinion on Korean dramas in the Japanese market.

Song Seung Hun said “I think the beginning of Hallyu began when Japanese women started to have romantic feelings about South Korean men who are portrayed as soft and caring in Summer Scent, Autumn in My Heart, and Winter Sonata. The perspectives on South Korea have changed much since then.” But he also warned that Hallyu can backfire if not used carefully and wisely: “Taking advantage of Hallyu, some producers make low quality dramas to export. I agree that Korean dramas, movies, actors, and singers should continue expanding, but it can also cause a backlash.”