The new hit romantic comedy Strong Woman Do Bong Soon starring Park Bo YoungPark Hyung Sik and Kim Ji Soo is not only entertaining viewers with its cute female superpower storyline, but its also bringing up a very timely issue regarding the role of gender equality, both in Korea and around the world.

Since having premiered on February 24th, Strong Woman Do Bong Soon has been gaining fans with every episode, on its way to breaking cable network JTBC's all-time record for most-watched drama, which was set by Childless Comfort in 2013. Starring Park Bo Young as Do Bong Soon, a petite superhero, the show takes viewers on a journey of love and laughs, as the young woman navigates through her unique life of having superpowers in a society that expects her to be cute and feminine. So what's a girl to do when she's naturally a certain way, but expected to be something else?

That question is about as timely now as ever before, not only in America (as we've seen lately) but in other parts of the world. In Korea, despite decades of slow but gradual improvement, gender inequality is still a problem. Like many Asian countries, Korean society is very patriarchal, where men and women are expected to be a certain way and fulfill certain roles within the system. In this new romantic fantasy, Park Bo Young's character has superpowers, but has to hide it due to social prejudices in her society against strong women. Even her crush, without knowing how super-strong she really is, assumes she would need his protection. Despite everyone looking down on her, superhero Do Bong Soon uses her special powers for good. Because that's what strong women do, no matter what others think.

"The real message the drama wants to deliver will be by showing how Do realizes her special abilities are nothing to hide but a gift and she comes to love herself," said culture critic Jung Duk Hyun. "In order to do so, the drama will take up the task of breaking discrimination and prejudice about gender roles in this society. The drama will ultimately ask the society what's wrong with a strong woman."

As ratings continue to  skyrocket, it looks like viewers are enjoying the message. 

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COMING SOON

Strong Woman Do Bong Soon

Starring Park Bo Young and Kim Ji Soo

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