These stunning 3-D ice cube sculptures will leave you in awe
This is a case of manufacturing being performed at the level of fine art! The ad agency TBWA\Hakuhodo was recently awarded a Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand for the stunning tiny ice cube sculptures they created for a campaign for Japan's Suntory Whisky, and you absolutely must see them.
The artist employed a CNC router (which uses a process that's akin to inverse 3-D printing) to carve the cubes. A representative of the agency, Miwako Fujiwara, said that to keep the ice from melting, the CNC router was kept at 7 degrees Celsius. The designer used Autodesk 123D to create the 3-D images for carving. Fujiwara stated, "A touch of chilled whiskey polishes the surface of the ice and gives a beautiful shine to the sculpture."
Here's a look at the process of creation:
And check out the incredible images from this award-winning campaign:
Aren't they beautiful?
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