The word "hallyu", or Korean wave, first appeared in the late 1990s, and it has been growing within the local entertainment industry over the years. The word, which referred to the popularity of Korean culture around the world, has now become a representative term when explaining and defining Korean culture. It refers to almost all cultural aspects_ from drama, music, food to fashion_ and as much as Korea would like to see some effects in other parts of the world, it certainly impacts the entire region of Asia. As multi-cultural exchange has been a common global phenomenon, Korea and its people need to keep an open and proactive attitude when examining and dealing with the current state of the hallyu.

Read more about the Future of Hallyu on Hancinema.