Move aside bland, old food porn. There's a new trend in Korea and it's spreading fast. "Mokbang" is a mash up of the Korean words for "eating" and "broadcast," and that's exactly what 12,000 people on Afreeca TV sign on to watch every night.

A South Korean peer-to-peer online video network, Afreeca TV, launched the mokbang into popularity. In a unique format, viewers give virtual currency to their favorite live-streamers, aka "Broadcast Jockeys." The virtual currency is sold in denominations ranging from $1 to $50, and broadcast jockeys can then turn them in to earn real-world money.

One of the most popular mokbang broadcast jockeys is "The Diva." By day, she works at a consulting agency, and by night she gobbles down enormous portions of food--adorably of course. The Diva streams her meals daily after work, with her broadcasts going on for hours. Her plates of choice range from two medium pizzas, to 30 fried eggs and a box of crab legs, to five packets of instant noodles. Once she ate twelve beef patties, twelve fried eggs, three servings of spicy pork kimchi soup and a salad in one sitting.




The Diva insists that she does not have an eating disorder, is not regurgitating her meals, and has no health problems. To prove her point, she often sits and chats with her viewers for hours after eating, showing that she does indeed actually digest all of the food. Another popular broadcast jockey, Lebi, devours meals (like an enormous pot of sizzling budaejigae) while answering questions from her fans, including how much she can eat and how often she uses the toilet, all live on air. Her videos have now swept across YouTube, where they have several hundred thousand views.

The Diva admits she's put on about 20 pounds since she started mokbang, but that the weight doesn't bother her as she loves the opportunity to make new friends and money at the same time.