This special edition Kit Kat doubles as a train ticket
Sanriku Railway, a railroad company in Iwate Prefecture in northern Japan, celebrates its 30th anniversary this year, the same year that all train lines of the company resumed service after recovering from the earthquake and tsunami of 2011. To celebrate this doubly joyous anniversary year, Sanriku Railway teamed up with Nestle to come up with a special edition Kit Kat.
The special Kit Kat is called "Kippu Kat," kippu meaning ticket in Japanese. It's basically a regular Kit Kat that you can purchase for 108 yen (about a dollar) and use as a train ticket worth 190 yen, valid for any and all the train lines of Sanriku Raiway. All you have to do is show your Kippu Kat packet that has the ticket on it, and you can ride any train you want. Any difference in the fare, you have to make up, and no change is given if your fare is less than 190 yen.
This special campaign will last for the entire anniversary year, until May of 2015.
If the MTA did something like this, there'd be a lot of New Yorkers eating Kit Kats.
Living legend comedian Ken Shimura and Sumo champion Hakuho couldn't be happier