Too good to be true? Company creates app that pays people digital currency just for walking
Some things sound too good to be true, but a London start-up has created an app that actually pays people to walk! In the near future, users around the world will eventually get paid in digital currency for every single step they take.
Called "Bitwalking," the digital currency units paid out to people are called "Bitwalking dollars," or BW$. Every 10,000 steps will equal one dollar. That's a dollar for every five miles of walking. So as excited as you may have gotten reading the headline, and as excited as I got when I found out about this money-making scheme, it's not like anyone is going to be able to pay their rent just by getting this app.
Who this app can benefit, and who it's actually meant for, are rural workers in developing countries, where many toil the fields all day just to make a little over a dollar. If farmers walked around with the Bitwalking tracker, they could earn three times as much as they do now, which would potentially improve the lives of hardworking people around the world. The problem is, of course, that they would have to own a smartphone, which requires having money in the first place. But this is all changing, too: more and more people in developing countries are starting to have access to one.
The start-up has already attracted over 10 million dollars in investment, and plans are to initially roll out the app for Android and iOS users in the UK, Japan, Malawi, and Kenya. According to the company's website, “We believe that everyone should have the freedom, the ability, to make money. A step is worth the same value for everyone — no matter who you are, or where you are. What matters is how much you walk.” The creators of Bitwalking are hoping to capitalize on the fitness tracker trend currently taking place, and they are claiming that a few major shoe brands, among other advertisers, are interested in the app. It will be interesting to see how this concept moves forward, if it does at all. It sure sounds great, especially for those around the world who could use the money.
If it does work, I know that I, for one, will be Bitwalking everywhere I go!
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