Top 3 most memorable South Korean advertising stars in 2014
In the romance drama My Love From Another Star, Cheon Song Yi told her neighbor that she moved to the building they lived in so that she could look at the most expensive billboard in Korea, which also had her face in the ad. In real life, actress Jeon Ji Hyun has clinched the top spot of the "Most Memorable CF Model," according to a new report.
According to Korea Broadcasting Advertising Corporation (KOBACO) which reported on consumer knowledge and attitude, Jeon Ji Hyun leaped to the top because My Love From Another Star and her SK Telecom CF with actor Lee Jung Jae were both hits.
Here is the list of the top 3 most memorable advertising stars listed along with the percentage of support from consumers.
#1 Jeon Ji Hyun - 15.9%. (Here she is playing Cheon Song Yi gazing at the most expensive billboard in Korea.)
#2 Suzy of Miss A - 6.8% from mostly male support.
#3. Kim Soo Hyun - 6.7% from mostly female support. (He played the neighbor to whom Cheon Song Yi was talking. Here he is promoting for ZioZia clothing.)
Watch Jeon Ji Hyun and Kim Soo Hyun in their hit series My Love from Another Star:
Perhaps what's surprising is who is not among the top 3 advertising stars. Figure skating queen Kim Yuna was the winner for 2009, 2010, and 2013, but she dropped to #4 this year with 6.3%. Popular actor Lee Min Ho, who has many commercials from Asian brands beyond Korea, is also not in the top 3.