November 11th is known in Japan as Pocky Day (and in Korean as Pepero Day), due to the date's visual similarity to the popular pretzel snack. Beyond the fun of eating Pocky, there's also a romantic connotation to the holiday, and if you're lucky, you'll experience the "Pocky Kiss" (where two kissers start eating the same Pocky from different ends, and meet in the middle). 

Numerous Vine videos are trending now in Japan of guys celebrating Pocky day in the romantic spirit:

Of course, some guys took a less romantic approach to celebrating Pocky Day.

Happy Pocky/Pepero Day everyone!