Screen Shot 2013-04-12 at 1.36.03 PM Earlier in April, we posted that Siwon was in Malaysia shooting a CF for Line, scheduled to be released today. This is the first TV commercial for this global messaging service. Siwon's image and popularity made him the ideal face for the company. In the CF, Siwon is chatting with a girl using LINE Chat. LINE Chat is a really cute app that is growing with immense popularity in Asia. With its origins in Japan, the LINE fad has spread to Southeast Asian countries like Thailand, Indonesia, Vietnam, Singapore and Malaysia. Similar to the Korean version of KakaoTalk, you can text and call for free. I'm a little more biased towards LINE for its super cute stickers, funny characters and more colorful design. Screen Shot 2013-04-12 at 1.36.07 PM Screen Shot 2013-04-12 at 1.36.25 PM Watch the adorable CF here: LINE really does bring people closer together, trust me and Siwon on this. Watching the video made me smile. What's your favorite CF of Siwon?