News journals reported several years ago that China had become the world's largest market for men's skincare, which means popular pharmaceuticals giant Mentholatum China must be sitting awfully pretty. It also can't hurt to have South Korean entertainer Rain (a.k.a. Jung Ji Hoon) as the face and body of the skincare line for your male consumers -- the guy seems ageless! The newest Mentholatum for Men campaign is in force, and Rain is here -- with his gorgeous skin! -- to explain its three steps to becoming the perfect man.

1.  Firstly, refrain from eating deep-fried, oily foods. Eat healthy fruits and veggies instead. Your skin will thank you. We've all heard the phrase, "You are what you eat", right?

2. Secondly, get regular exercise. This doesn't only help you physically, but mentally, too. Endorphins are the bomb-diggity.

3. Thirdly and most importantly, adopt a three-step skincare regimen of cleansing, toning, and moisturizing. The world we live in is not kind to our skin so we've got to make up for that, unless you don't mind looking like the front end of an elephant before your time!

There you have it! Simple and to the point.

Rain is in his sixth year of representing Mentholatum Skincare for Men. Hey, if it ain't broke, don't fix it. :)  


Please Come Back, Mister

Starring Rain (Bi) and Oh Yeon Seo

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In other news, Rain is smack-dab in the middle of his The Squall World Tour. A slew of concerts in China, South Korea, Hong Kong, Malaysia, and Japan have been completed. This weekend's concert is in Macao, with Beijing coming up on June 18. It's been reported that during his Tokyo concert, the artist mentioned plans to also hit Taiwan, Thailand, Philippines, the U.S.A., and Europe, although those dates have yet to be negotiated. So, stay tuned!

Video caps: Stephe Thornton

Stephe is a fantasy and paranormal writer who lives for Anime, Doctor Who, telenovelas, and Asian dramas. She co-founded Cloud USA, a Rain (비) fan site for English speakers, with her best friend Terri and enjoys sharing interesting tidbits on DramaFever in her spare time.

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