Sex might not be the first thing that comes to your mind when you think of mushrooms, but a steaming hot 15-second ad from Japan is about to change all that.

The commercial for Hokuto brand mushrooms is both really sexy and really weird, as a man with mushrooms hanging from his ears entreats a desperate housewife to touch... his mushroom. The ad reportedly has nervous viewers diving for their remote controls every time it airs, just in case the kids wander into the room. It's also proved phenomenally successful, with nearly 3 million views on YouTube. You may never look at mushrooms the same way again: