The news of Lee Byung Hun and Lee Min Jung’s wedding didn't just get  reporters and paparazzi excited -- wedding companies and wedding-related industries are in a relentless battle to sponsor the couple’s wedding. The items that they're fighting to sponsor in the wedding include wedding dress, shoes, hanbok (traditional Korean clothing), wedding gifts, honeymoon locations, among many other things. “When Jang Dong Gun and Go So Young were getting married, the competition among wedding companies was intense,” an employee at one wedding company said. "Because Lee Byung Hun and Lee Min Jung give out refined vibe and they are top stars, the companies that sponsor their wedding will benefit significantly from it.”