What is the real story behind this mysterious 'New York Times' ad?
A very mysterious ad that featured Texas Rangers baseball player and South Korean, Shin-Soo Choo inviting everyone to try bulgogi appeared in last Wednesday's New York Times is baffling just about everybody. The most shocking part of the advertisement is not the picture or words in it but the fact that no one seems to know where it came from.
The ad has a caption that reads, "Hi, I’m Choo Shin-soo (Rangers officially list him as Shin-Soo Choo). I’m an outfielder for the Texas Rangers. Spring’s here and I’m ready to play! And do you know what got me through training? Bulgogi. Try some at your favorite Korean restaurant. It’s delicious!"
On the surface it appears that the ad is a general advertisement for bulgogi which a traditional dish that contains different kinds of marinated and grilled beef and sometimes pork or chicken. The idea of promoting the dish in the New York Times seems a bit odd but not totally off the map, but the whole thing becomes a bit more complicated when you visit the website at the bottom of the advertisement.
When you click on ForTheNextGeneration.com, it takes you to this bizarre looking website that looks like it was done by a freshman in high school as a part of their computer lab class.
On the surface the site seems to be promoting Korean culture in hopes of boosting tourism but then they also tackle political issues like a dispute over islands between Korea and Japan.
But then after even further investigation it was discovered that a professor by the name of Seo Kyoung-duk has ties to ForTheNextGeneration.com. Apparently, Seo Kyoung-duk has long been promoting Korean tourism and culture including running video ads in Times Square.
But then it was determined that there appears to be a link between the ForTheNextGeneration.com advertisements and Chicken Maru as one of the ads said it was paid for by the food company. Making it all even more insane is that the "Bulgogi" ad appears on Chicken Maru's Facebook page, leading some to believe that the whole thing could be a sort of backdoor marketing campaign for the chicken company.
While there is no conclusive evidence on the true origin of this advertisement, I think we can all agree that no one knew a simple beef ad could cause this much trouble.