"Can Byonsama (Lee Byeong-heon) revive the Japanese private broadcasting company, TBS?" "Housewives who are crazy about Hallyu are ruining the family". These quotes are what the Japanese media reported regarding the "second Hallyu boom" when the Japanese terrestrial broadcast TBS is about to air the Korean drama "IRIS". The Hallyu boom in Japan began due to the popularity of Korean dramas.

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