In an absolutely brilliant social experiment, American journalist Esther Honig sent a normal looking photograph of herself to almost 40 people in over 25 countries with one instruction, "Make me look beautiful." Each person in the various countries used the service-sharing site Fiverr to edit the original image according to what they thought matched their idea of beauty.

Her project is called "Before and After" and the journalist wanted to show how our standards for attractiveness drastically differ across countries and cultures.

As you can see from the photos, she couldn't have been more effective in her findings. I think what's most surprising about the project is how every photo is really unique to that country, and no two pictures are alike including ones that are from the same country.

Honig said of the images, "What I’ve learned from the project is this: Photoshop [may] allow us to achieve our unobtainable standards of beauty, but when we compare those standards on a global scale, achieving the ideal remains all the more illusive.”

ORIGINAL


ARGENTINA

AUSTRALIA

MOROCCO

GERMANY

BANGLADESH (Two Pictures)

INDONESIA

UKRAINE

UNITED STATES (Two pictures)


PHILIPPINES

PAKISTAN

BULGARIA

CHILE

SRI LANKA

KENYA

VIETNAM

ISRAEL

ITALY


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GREECE

SERBIA (Two pictures)

INDIA

UNITED KINGDOM